5 técnicas simples para Publicidade em aplicativos
5 técnicas simples para Publicidade em aplicativos
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Preferred deals: In a preferred deal, an advertiser can get a sneak peek at a publisher’s available inventory and buy it at a fixed price before it goes up for auction.
Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.
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An advertiser who wins the auction gets his digital ad displayed on a publisher’s property. That’s why it is so crucial to be aware of what to bid for and how much it is best to bid.
The bidding happens autonomously and advertisers set maximum bids and budgets for an advertising campaign. The criteria for bidding on particular types of consumers can be very complex, taking into account everything from very detailed behavioural profiles to conversion data.
At Emodo, we strive to provide smart solutions to empower both advertisers and publishers to maximize their investments, including the use of RTB to uplevel digital advertising from underperforming programmatic technology, providing an experience that is more meaningful to consumers, impactful for brands, and profitable for publishers.
As Video Solutions do Google simplificam este processo de gerenciamento do campanhas ao criar novos grupos de anúncios automaticamente a cada mês.
Direct buying involves advertisers purchasing ad space directly from publishers, and negotiating terms such as price, placement, and duration upfront, thereby guaranteeing inventory and exclusivity based on the agreement.
RTB is measurable and action-encouraging. It makes your campaigns measurable directly after their launch. Indeed, both publishers and advertisers can check the campaign’s results instantly.
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Advertisers’ bids are sent to ad exchanges, which select the winner of the auction. The final winner is selected at SSP in case the bid request was sent to more than one ad exchange.